A CEO with a sense of humour needs branding to match.
Client testimonial - Tom Matcham, CEO, TAZ Analytics
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"I just want to start by saying I'm overwhelmed by the quality of what you've generated, especially considering the speediness of 'delivery', as you events lot say. I'm also super happy with how you're clearly thinking about this as more than just a re-skin of a website, and instead are thinking about how this should function as a product. Top marks all round."
About this project
Tom's new venture, TAZ Analytics, was close to being released into the world when we met. His dashboard had all the functionality it needed, he knew his client base, and he had all the paperwork ready to go. He just needed a cohesive design and a punchy brand, and he was ready to take on the world.
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We met over a drink to look at the existing site and discuss Tom's vision for release day. Whilst we did get some rough sketches down onto paper, the main aim of this meeting was to get to know Tom. He had a great idea, but it was missing a bit of personality - which I was keen to get into the design from the get-go. His target audience was small game development companies, so the design of the site had to reflect that... though he didn't want to scare people off with a Big-City-Banker vibe. He wanted it to be clean, professional, and fun, without taking away the seriousness of his work.
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Highlight?
It's rare you get a dream project that just flows so naturally, but this was one of them. We took this project from the designs above, to a fully-working dashboard in about two weeks.
I had originally only planned to create wireframes for the site, but my first submission of work was a full-blown design, complete with font styling, colours, a refreshed logo and most importantly of all, copy that really reflected Tom's dry sense of humour. He loved it. We went through the page designs one-by-one, as if in a user's shoes, and even added a few extra functionalities into the site as we went through the process.
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A couple of minor changes, a few extra pages and a host of delivered assets later, and Tom had built the site. It was online, pixel-perfect, and ready to kick-start TAZ with a bang.
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