A complete rebrand for a multi-million-pound creative agency.
Client testimonial. Bruce Rose, Head of Content, Live Group
ā
"Sarah's greatest asset is one that I find is vanishingly rare in the business world. She cares. She doesn't just throw her considerable creative capacity, her significant technical knowledge or her inciteful ideas at a project. She puts her heart into it. Doing the best for her clients isn't just a 'mission statement' to Sarah, it's the only way she can approach her work, whether that's producing something as simple as a badge or complex as a brand seen by millions. Sarah has tackled some of our most significant projects, managing tasks and people with equal skill, pushing forward change and improvement at every opportunity. She breathes life into every team, lifting up those around her, to make marvelous things happen."
About the project
I've worked with Live Group for the nearly five years; moving up the ranks from Copywriter, to Graphic Designer and now filling my shoes as Brand & Marketing Manager. Whilst this role sees me work with clients from all over the world (including EY, L'Oreal and UK Government), my favorite project has been re-building the Live Group brand from the ground up.
When Live Group launched a new brand in April 2019, we wanted to put our stamp on everything. From mugs and notebooks, to social media and websites. Everything you can think of got the Live Group treatment - a small selection of which is shown above. This turned out to be a year-long project that used my entire skill-set; graphic design, photography, copywriting, and even a little bit of web development... all packaged up with a new marketing strategy aimed at increasing brand awareness, increasing profits and attracting new talent to the company.
Hell, it was a difficult ride, but when you land almost £1million worth of opportunities the first month your campaign goes live, it makes it all worth it.
Aside from Live Group videos, every creative piece bearing the Live Group logo will have been created by yours truly. Feel free to check out our website, Instagram, LinkedIn and YouTube channels to see everything in action.
Highlight?
At the beginning of the COVID-19 pandemic, we knew we needed to act fast to keep our business afloat. We pivoted to digital events in record time, creating a brand new product along the way. I designed our new flagship 'LG Hive' virtual event platform (above) in just a week, and worked with Developers to bring it to life over the course of two months. Product design, digital design, and a way to save the business? I'll take it.
Check out my other client projects.
